We are passionate about implementing sustainable and innovative solar solutions in off-grid frontier markets.
Frontier markets: The myth of cities as the hubs of our world
We are used to seeing the world from an urban perspective. For us, mega-cities are the centers of the world and, on the opposite side, rural areas are remote, far away, and difficult to reach. The farther away these rural areas are, the less they are connected. Because of a lack of infrastructure, the more difficult it seems to reach, understand, and interact with these regions and their populations.
Many rural areas worldwide, in particular Africa, Asia, and partly Latin America and the Middle East, are not connected to the electricity grid. Without electricity, there is no light at night, mobile phones cannot be charged, beverages and food cannot be cooled, computers cannot be used, etc.
934 million people in East Asia & Pacific (developing nations only), 854 million people in Sub Saharan Africa and 123 million people in Latin America & Caribbean, live in rural untapped frontier markets.
The lack of basic products, services and infrastructure hinder society and future enterprises. The impact is evident as roads cannot be built, water supplies are unmet or dirty, electrical grids nonexistent, telecommunications are limited, and basic public services like hospitals, schools are rarely operational.
copyright@Solarkiosk – Frontier market’s severe lack of infrastructure at the example of a Kenyan weekly market structure
It is all a matter of perspective. The majority of people live in rural areas — 80% in Africa, for example. For them, rural communities are the center of life reaching out to remote cities and capitals.
In reality, many areas in mega-cities are also off-grid, not connected to the grid and lack infrastructure, just like remote rural areas. Settlements like Kibera in Nairobi, Kali Baru in Jakarta, favelas in Rio de Janeiro, and countless more, where millions of people live, are struggling with the same challenges to be “connected.”
Frontier markets: 5 trillion USD consumer market opportunity
We at Solarkiosk Solutions have always been passionate about the core of frontier markets: rural off-grid areas and the last mile. We believe that rural communities have much to offer. They are rich in cultural diversity, nature, and productivity. Rural areas produce almost the food we all eat. Last not least: these rural markets constitute an
Annual 5 trillion USD global consumer market opportunity!
457 Million farmers own a farm with less than 2 hectares. They produce 80% of the food consumed in Asia and Sub-Saharan Africa.
Frontier Markets are the last real growth markets offering a huge potential for sectors like consumer goods, food, water, energy, transportation, health, education, finance/insurance, information and communication. To unfold this amazing potential and tap into this historic market opportunity, all that is needed are reliable energy access, connectivity and the appliances which can enable and empower local productivity.
This is why we seek to bring rural communities in Africa, Asia and Latin America, where 1.1 billion people live without electricity and are disconnected due to lack of basic infrastructure, closer to the rest of world. Our aim is to create many new centers and hubs in frontier markets which are not urban, but rural.
Our approach: (solar) power to the people!
We have realized that energy access in off-grid communities is a great enabler, but productive use of solar energy is the real game-changer. Energy and Connectivity are the main ingredients for transformation in agriculture, health, education, administration and communication. We are off-grid solar experts, but we also think outside the box. Our approach is holistic as we have millions of validated data to understand off-grid communities in their socio-economic entirety. We therefore connect energy with supply chain with agriculture with health with education with communication with administration.
Our solar products and solutions connect “remote” places with the “centers” of our world.